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Media Monitoring as an Element of Strategic Business Management Cover

Media Monitoring as an Element of Strategic Business Management

By: Monika Fill and  Tomasz Fill  
Open Access
|May 2019

References

  1. COMCOWICH W. J. (2010), Media Monitoring: The complete guide, Cyber alert Inc, White paper.
  2. GAWROŃSKI S., (2006) Media relations. Współpraca dziennikarzy i specjalistów [Cooperation between journalists and experts], Rzeszów, Wydawnictwo Wyższej Szkoły Informatyki i Zarządzania.
  3. MILIVOJEVIC S., (2003) Media Monitoring Manual, London, Media Diversity Institute & Samizdat.
  4. https://www.cision.com/content/dam/cision/Resources/white-papers/Cision_MediaMonitoringBuyersGuide.pdf 15.03.2019
  5. Raport z badań monitoring mediów operatora infrastruktury w branży telekomunikacyjnej (2017-2018) [Assessment report from monitoring the media coverage of the infrastructure operator in a telecommunication industry (2017-2018)].
Language: English
Page range: 69 - 75
Published on: May 16, 2019
Published by: Sciendo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2019 Monika Fill, Tomasz Fill, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.