Abstract
The purpose of this article is find out about the role that was played by Twitter during the first week of Ferguson Unrests that started on the 9th of August 2014. As a source base for this work the author analyzes the newspapers, magazine journalism and articles upon the death of Michael Brown to show how local journalists and activists used Twitter to communicate and comment on his death. Through the examination of hashtag usage, the author demonstrates how Twitter has become a powerful tool to start nationwide discussion, as well as how hashtag activism can trigger creation of a new social movement.