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Marketing Sustainability as a Core Professional Competency. Lessons from an International Capacity-Building Project Cover

Marketing Sustainability as a Core Professional Competency. Lessons from an International Capacity-Building Project

Studies in Business and Economics
Volume 21 (2026): Issue 2 (August 2026)
By: ,   and    
Open Access
|Sep 2026
Authors

Authors

Roxana Florența Săvescu

Lucian Blaga University of Sibiu, Romania

Adina Pintea

Lucian Blaga University of Sibiu, Romania

Minodora Sălcudean

Lucian Blaga University of Sibiu, Romania
DOI: https://doi.org/10.2478/sbe-2026-0034 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 355 - 370
Published on: Sep 10, 2026
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Keywords:
marketing sustainability,
Sustainable Development Goals,
capacity-building,
journalism curricula,
higher education
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2026 Roxana Florența Săvescu, Adina Pintea, Minodora Sălcudean, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 21 (2026): Issue 2 (August 2026)
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