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Marketing Sustainability as a Core Professional Competency. Lessons from an International Capacity-Building Project Cover

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Marketing Sustainability as a Core Professional Competency. Lessons from an International Capacity-Building Project

Studies in Business and Economics

Volume 21 (2026): Issue 2 (August 2026)

By: Roxana Florența Săvescu, Adina Pintea and Minodora Sălcudean

Open Access

|Sep 2026

Authors

Roxana Florența Săvescu

Lucian Blaga University of Sibiu, Romania

Adina Pintea

Lucian Blaga University of Sibiu, Romania

Minodora Sălcudean

Lucian Blaga University of Sibiu, Romania

Articles in this issue

DOI: https://doi.org/10.2478/sbe-2026-0034 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120

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Language: English

Page range: 355 - 370

Published online: Sep 10, 2026

Published in print: Aug 1, 2026

Published by: Lucian Blaga University of Sibiu

In partnership with: Paradigm Publishing Services

Keywords:

marketing sustainability,

Sustainable Development Goals,

capacity-building,

journalism curricula,

higher education

Related subjects:

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2026 Roxana Florența Săvescu, Adina Pintea, Minodora Sălcudean, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 21 (2026): Issue 2 (August 2026)

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