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Do Loyal Customers Buy Differently? Examining Customers’ Loyalty in a Self-Service Setting Cover

Do Loyal Customers Buy Differently? Examining Customers’ Loyalty in a Self-Service Setting

Studies in Business and Economics
Volume 19 (2024): Issue 1 (April 2024)
By: Mihai Țichindelean,  Claudia Ogrean and  Mihaela Herciu  
Open Access
|May 2024

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DOI: https://doi.org/10.2478/sbe-2024-0019 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 350 - 367
Published on: May 21, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
customer loyalty,
behavioral loyalty,
relationship marketing,
customer relationship management,
Covid-19
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Mihai Țichindelean, Claudia Ogrean, Mihaela Herciu, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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