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How the Marketing Thought Evolved – A Brief Analysis of Marketing Literature Cover

How the Marketing Thought Evolved – A Brief Analysis of Marketing Literature

By: Mircea Fuciu  
Open Access
|Jan 2024

References

  1. Bartels R., The History of Marketing Thought, 2nd edition, in Jones, B.D.G., Shaw, E.H., A History of Marketing Thought, 2002, accessed online in 2023, https://www.researchgate.net/publication/235362475_A_History_of_Marketing_Thought,
  2. Balaure, V. (coord.), Marketing, Uranus Publishing House, 2nd Edition, Bucharest, 2002
  3. Baker, M.J., The marketing book, 5th Edition, Butterworth-Heineman, Elsevier, 2003, p.3;
  4. Baker, M.J., Hart, S., The marketing book, 6th edition, Butterworth-Heinemann, Oxford, UK, 2008;
  5. Eliss et.al., Introducing the History of Marketing Theory and Practice, Marketing course, https://www.sagepub.com/sites/default/files/upm-binaries/37775_02_Eliss_et_al_Ch_01.pdf
  6. Fuciu, Mircea and Dumitrescu, Luigi. “From Marketing 1.0 To Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21ST Century” International conference KNOWLEDGE-BASED ORGANIZATION, vol.24, no.2, 2018, pp.43-48. https://doi.org/10.1515/kbo-2018-0064
  7. Gunlach G.T., Wilkie, W.L., The American Marketing Association’s New Definition of Marketing: Perspective and Commentary on the 2007 Revision, Journal of Public Policy & Marketing, Vol. 28 (2) Fall 2009, 259–264, https://www.unf.edu/~ggundlac/pdfs/pub_07.pdf
  8. Hermans, C., The history of marketing thought, Missouri state University, 2009, https://people.missouristate.edu/chuckhermans/bartels.htm
  9. Jones, B.D.G., Shaw, E.H., A History of Marketing Thought, https://www.researchgate.net/publication/235362475_A_History_of_Marketing_Thought, 2002
  10. Kotler, P., Armstrong, Principles of marketing, 5th Edition, Teora Publishing House, Bucharest, 2008,
  11. Kotler, P., Keller K.L., Marketing management, 5th Edition, Teora Publishing House, Bucharest, 2008
  12. Manole, V., Stoian, M., Ion, R.A., Marketing, ASE Publishing House, București, 2011
  13. Palmer A., Introduction to marketing, 3rd Edition, Oxford University Press, UK, 2012, p. 4;
  14. See, A., The definition of marketing, 21 September 2007, http://customerthink.com/definition_marketing/, accessed in September 2015, in Fuciu, M., Marketingul și rețelele de socializare online – comunicând cu consumatorii secolului 21, Lucian Blaga University of Sibiu Publishing House, Sibiu, 2015 pp. 7-9
  15. Shaw, E. H., & Tamilia, R. D. (2001). Robert Bartels and the History of Marketing Thought. Journal of Macromarketing, 21(2), 156-163.
  16. *** American Marketing Association, accessed on 29.11.2015 https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx;
  17. *** The Chartered Institute of Marketing, UK, accessed on 29.11.2015, https://marketingexpert.cim.co.uk/glossary/
DOI: https://doi.org/10.2478/sbe-2023-0050 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Language: English
Page range: 136 - 144
Published on: Jan 11, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2024 Mircea Fuciu, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.