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Marketing and Socio-Psychological Factors Influencing Consumption Bakery Product in Thailand Cover

Marketing and Socio-Psychological Factors Influencing Consumption Bakery Product in Thailand

Studies in Business and Economics
Volume 17 (2022): Issue 1 (April 2022)
By: Thanapotivirat Pornnapa and  Jithpakdeepornrat Tharnupat  
Open Access
|May 2022

Authors

Thanapotivirat Pornnapa

Rajamangala University of Technology Thanayaburi, Pathum Thani, Thailand

Jithpakdeepornrat Tharnupat

Rajamangala University of Technology Thanayaburi, Pathum Thani, Thailand
DOI: https://doi.org/10.2478/sbe-2022-0017 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 256 - 271
Published on: May 31, 2022
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
bakery,
marketing,
consumption,
socio-psychogical
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2022 Thanapotivirat Pornnapa, Jithpakdeepornrat Tharnupat, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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