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Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry Cover

Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry

Studies in Business and Economics
Volume 17 (2022): Issue 1 (April 2022)
By: Bakir Mahmut,  Korkmaz Huseyin,  Sak Fatma Selin and  Atalik Ozlem  
Open Access
|May 2022

Authors

Bakir Mahmut

Samsun University, Turkey

Korkmaz Huseyin

Istanbul University, Turkey

Sak Fatma Selin

Necmettin Erbakan University, Turkey

Atalik Ozlem

Eskişehir Technical University, Turkey
DOI: https://doi.org/10.2478/sbe-2022-0001 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 5 - 23
Published on: May 31, 2022
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Airline,
Social media advertising,
Uses and Gratification Theory,
Advertising value
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2022 Bakir Mahmut, Korkmaz Huseyin, Sak Fatma Selin, Atalik Ozlem, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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