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Online Marketing Research - Roles in Generating Customer Insights Cover

Online Marketing Research - Roles in Generating Customer Insights

Studies in Business and Economics
Volume 16 (2021): Issue 1 (April 2021)
By: Chandra Mandal Pratap  
Open Access
|May 2021

Authors

Chandra Mandal Pratap

Indian Institute of Management, India
DOI: https://doi.org/10.2478/sbe-2021-0012 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 147 - 161
Published on: May 26, 2021
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Data Collection,
Quantitative Research,
Qualitative Research,
Online Survey,
Focus Group,
Internet,
Data Security,
Data Privacy
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 Chandra Mandal Pratap, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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