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Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context Cover

Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context

Studies in Business and Economics
Volume 16 (2021): Issue 1 (April 2021)
By: Oana Duralia  
Open Access
|May 2021

Authors

Oana Duralia

Lucian Blaga University of Sibiu, Romania
DOI: https://doi.org/10.2478/sbe-2021-0006 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 68 - 80
Published on: May 26, 2021
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
relational marketing,
consumer satisfaction,
brand equity,
brand loyalty
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 Oana Duralia, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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