Abstract
Estimating accurately demand both at market and company level for specific goods and services can be considered a necessity for every organization. Traditional demand estimation methods may not be relevant for estimating the demand for new destinations to be introduced by a regional airport. The present paper proposes to fill this gap and to develop the demand estimation literature by presenting a novel demand estimation method. Two research objectives are developed in this regard: (1) determining the catchment area of Sibiu International Airport (a regional airport in Romania) for destinations operated by competitor airports and not by Sibiu International Airport and (2) estimating the demand for new destinations based on the identified catchment area.