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Studying the User Experience in Online Banking Services: An Eye-Tracking Application

Studies in Business and Economics
Volume 14 (2019): Issue 2 (August 2019)
By:
Open Access
|Sep 2019

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DOI: https://doi.org/10.2478/sbe-2019-0034 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 193 - 208
Published on: Sep 16, 2019
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
consumer attention,
neuromarketing,
eye-tracker,
banking services,
consumer memory
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Țichindelean Beca Monica, Cetină Iuliana, Țichindelean Mihai, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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