Abstract
Over the last few decades Big Data has impetuously penetrated almost every domain of human interest/action and it has (more or less consciously) become a ubiquitous presence of day to day life. The main questions this exploratory paper seeks to address (throughout its two parts) are the following: What is the (actual) impact of Big Data on Business & Management and How can businesses (through their management) leverage the potential of Big Data to their benefit? This second part of the paper is dedicated to the investigation of the demand-side of the big data industry – by highlighting some evidences (and projections) on the impact of big data analytics on Business & Management (both at aggregate and granular level) and exploring what companies could and should do (through their management) in order to best capitalize on the opportunities of big data and avoid/minimize the impact of its threats.