Have a personal or library account? Click to login
Measuring Brand Value: The Case of Romanian Public Traded Companies Cover

Measuring Brand Value: The Case of Romanian Public Traded Companies

Studies in Business and Economics
Volume 13 (2018): Issue 3 (December 2018)
By: Radu-Alexandru Şerban  
Open Access
|Jan 2019

Authors

Radu-Alexandru Şerban

Lucian Blaga University of Sibiu,, Sibiu, Romania
DOI: https://doi.org/10.2478/sbe-2018-0043 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Journal RSS Feed
Language: English
Page range: 206 - 213
Published on: Jan 18, 2019
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Brand value,
Corporation,
Evaluation,
Goodwill,
Intangible Assets
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Radu-Alexandru Şerban, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 13 (2018): Issue 3 (December 2018)Next article