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The Importance of Brand Image on Consumer Purchase Attitude: A Case Study of E-Commerce in Taiwan Cover

The Importance of Brand Image on Consumer Purchase Attitude: A Case Study of E-Commerce in Taiwan

Studies in Business and Economics
Volume 13 (2018): Issue 3 (December 2018)
By: Cheng-Ta Lin Lin and  Shuang-Shii Chuang  
Open Access
|Jan 2019

Authors

Cheng-Ta Lin Lin

National Cheng Kung University,, Tainan, Taiwan

Shuang-Shii Chuang

National Cheng Kung University,, Tainan, Taiwan
DOI: https://doi.org/10.2478/sbe-2018-0037 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 91 - 104
Published on: Jan 18, 2019
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
consumer preference,
E-commerce,
purchasing attitude,
intention,
loyalty
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Cheng-Ta Lin Lin, Shuang-Shii Chuang, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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