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Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones Cover

Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones

Studies in Business and Economics
Volume 13 (2018): Issue 2 (August 2018)
By: Brenda Sevanandee and  Adjnu Damar-Ladkoo  
Open Access
|Sep 2018

Authors

Brenda Sevanandee

University of Mauritius

Adjnu Damar-Ladkoo

University of Mauritius
DOI: https://doi.org/10.2478/sbe-2018-0029 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 179 - 201
Published on: Sep 10, 2018
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Country-of-origin,
Consumer,
Mobile,
Marketing,
Mauritius
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Brenda Sevanandee, Adjnu Damar-Ladkoo, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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