References
- Eco, Umberto, O teorie a semioticii, Editura Trei, Bucureşti, 2008.
- Franz, Marie-Louise von, Dimensiuni arhetipale ale psihicului, Editura Herald, București, 2014.
- Ghyka, Matila C., Estetica şi teoria artei, Editura Ştiinţifică şi Enciclopedică, Bucureşti, 1981.
- Jacobi, Jolande, Complex, arhetip, simbol în psihologia lui C. G. Jung, Editura Trei, București, 2015.
- Jung, C. G., Arhetipurile și inconștientul colectiv, Editura Trei, București, 2003.
- Kuan-Ju Chen, Art. Humanizing Brands: An Examination of the Psychological Process of Anthropomorphism and its Effects on Consumer Responses, in Rev. Journal of Marketing Management, Vol. 5, nr. 2, December 2017, Published by American Research Institute for Policy Development.
- Morariu, Vasile.V., Card, Charles R., Art. The Archetypal Hypothesis of C.G. Jung and W. Pauli and the Number Archetypes: an Extension of the Concept to the Golden Number, Rev. Paideusis, Journal for Interdisciplinary and Cross-Cultural Studies, nr.1, Saint Mary’s University, Halifax, 1998.
- Pairoa, Isari; Arunrangsiwed, Proud, Art. The Effect of Brand Mascots on Consumers’ Purchasing Behaviors, in Rev. World Academy of Science, Engineering and Technology International Journal of Economics and Management Engineering Vol:10, No:5, 2016.
- Souzenelle, Annick de, Simbolismul corpului uman, Editura Herald, București, 2019.
- Stănese, Radu, Introducere în antropometria comparată, Editura ULBS, Sibiu, 2014.
- Stănese, Radu, Corpus Media. Gimnosofii ca propedeutică pentru o antropologie a nudului, Editura Eikon, București, 2017.
- Berezka Svetlana, Sheresheva Marina, Galkina Natalia, Zhigulskaya Daria, Gorbunova Anastasia (2019), Understanding the role of brand mascots using consumer neuroscience research methods. Proceedings of the European Marketing Academy, 48th, http://proceedings.emac-online.org/pdfs/A2019-9200.pdf
- Hyejin Han, Conference: The Proportion of Characters for Animation, The 6th International Symposium on Advanced and Applied Convergence, ISAAC, November 2018, At: Soongsil University, https://www.researchgate.net/publicati,on/328851953_The_Proportion_of_Characters_for_Animation
- Islam M. Tanvirul, Nahiduzzaman Kaiser M., Why Yong Peng, Ashraf Golam, Art. Informed character pose and proportion design, in Rev. The Visual Computer, no. 27(4), April 2011. https://www.researchgate.net/publication/220067721_Informed_character_pose_and_proportion_design
- Laksmidewi, D., Susianto, H., and Afiff, A.Z. (2017), Art. Anthropomorphism in advertising: The effect of anthropomorphic product demonstration on consumer purchase intention, in Rev. Asian Academy of Management Journal, 22 (1). https://doi.org/10.21315/aamj2017.22.1.1
- Rauschnabel, Philipp A., Ahuvia, Aaron C., Art. You’re so lovable: Anthropomorphism and brand love, in Rev. Journal of Brand Management (2014) 21. https://link.springer.com/article/10.1057/bm.2014.14
- https://www.animationmagazine.net/top-stories/a-tale-of-two-walts/
- http://www.camembert-museum.com/pages/illustrateurs-publicitaires/benjamin-rabier-1864-1939.html
- https://chuckjones.com/characters/sylvester/
- http://www.gamecubicle.com/features-mario-nintendo_shining_star.htm
- https://studioimagic.ro/studii/
- https://triviahappy.com/articles/the-exciting-life-of-the-little-guy-next-tothe-bic-logo