References
- Ahmad, Saleem, and Sanjay Biyani. 2023. “Impact of Merger and Acquisition on the Companies Involved: A Case Study of Musk-Twitter Acquisition.” IJFMR 5 (1). https://doi.org/grrwr6.
- Ante, Lennart. 2023. “How Elon Musk's Twitter Activity Moves Cryptocurrency Markets”. Technological Forecasting and Social Change 186 (A). https://doi.org/10.1016/j.techfore.2022.122112.
- Arora, Anuja, Shivam Bansal, Chandrashekhar Kandpal, Reema Aswani, and Yogesh Dwivedi. 2019. “Measuring Social Media Influencer Index-Insights from Facebook, Twitter and Instagram.” Journal of Retailing and Consumer Services 49: 86–101. https://doi.org/10.1016/j.jretconser.2019.03.012.
- Bin Zia, Haris, Jiahui He, Aravindh Raman, Ignacio Castro, Nishanth Sastry, and Gareth Tyson. 2023. “Flocking to Mastodon: Tracking the Great Twitter Migration.” Social and Information Networks: 1–12. https://doi.org/10.48550/arXiv.2302.14294.
- Bulearca, Marius, and Suzana Bulearca. 2010. “Twitter: A Viable Marketing Tool for SMEs?” Global Business and Management Research 2 (4): 296–309.
- Burkhalter, Janee N., Natalie T. Wood, and Stephanie A. Tryce. 2014. “Clear, Conspicuous, and Concise: Disclosures and Twitter Word-of-Mouth.” Business Horizons 57 (3): 319–28. https://doi.org/10.1016/j.bushor.2014.02.001.
- Case, Carl, and D. L. King. 2011. “Twitter Usage in the Fortune 50: A Marketing Opportunity?” Journal of Marketing Development and Competitiveness 5 (3): 94–103.
- Chu, S. C., H. T. Chen, and Y. Sung. 2016. “Following Brands on Twitter: An Extension of Theory of Planned Behavior.” International Journal of Advertising 35 (3): 421–37.
- Chung, C. W., and Jaimie Park. 2012. “When Daily Deal Services Meet Twitter: Understanding Twitter as a Daily Deal Marketing Platform.” In WebSci ’12: Proceedings of the 4th Annual ACM Web Science Conference 12: 233–42. https://doi.org/10.1145/2380718.2380748.
- de Oliveira, Jaqueline Faria, Humberto Torres Marques-Neto, and Marton Karsai. 2022. “Measuring the Effects of Repeated and Diversified Influence Mechanism for Information Adoption on Twitter.” Social Network Analysis and Mining 12 (16). https://doi.org/10.1007/s13278-021-00844-x.
- Geho, Patrick, Sara Smith, and Stephen D. Lewis. 2010. “Is Twitter a Viable Commercial use Platform for Small Businesses? An Empirical Study Targeting Two Audiences in the Small Business Community.” The Entrepreneurial Executive 15 (1): 73–85.
- Hensel, Kyle, and Michael H. Deis. 2010. “Using Social Media to Increase Advertising and Improve Marketing.” The Entrepreneurial Executive 15: 87.
- Insall, Robert. 2023. “Science Twitter-Navigating Change in Science Communication.” Nature Reviews Molecular Cell Biology. https://doi.org/10.1038/s41580-023-00581-3.
- Jansen, Bernard J., Mimi Zhang, Kate Sobel, and Abdur Chowdury. 2009. “Twitter Power: Tweets as Electronic Word of Mouth.” Journal of the American Society for Information Science and Technology 60 (11): 2169–88. https://doi.org/10.1002/asi.21149
- Molyneux, Logan, and Shannon C. McGregor. 2022. “Legitimating a Platform: Evidence of Journalists’ Role in Transferring Authority to Twitter.” Information, Communication and Society 25 (11): 1577–95. https://doi.org/10.1080/1369118X.2021.1874037.
- Park, Seunghyun Brian, Michael Ok Chihyung, and Chae Kevin Bongsug. 2016. “Using Twitter Data for Cruise Tourism Marketing and Research.” Journal of Travel and Tourism Marketing 33 (6): 885–98. https://doi.org/10.1080/10548408.2015.1071688.
- Pawanpreet, Dhaliwal, Fernando Menaka, Mahar Kaelyn, and Jahan Sagafi. 2023. “When the Boss is Hardcore, Workers Respond with Confidence ABA Journal of Labor & Employment Law.” ABA Journal of Labor and Employement 50 (4): 10–11.
- Rohlinger, Deana A., Kyle Rose, and Stuart Shulman. 2023. “Does the Musk Twitter Takeover Matter? Political Influencers, Their Arguments, and the Quality of Information They Share.” Sociological Research for a Dynamic World. https://doi.org/10.1177/23780231231152193.
- Rohm, Andrew, Velitchka Kaltcheva, and George Milne, G. R. 2013. “A Mixed-Method Approach to Examining Brand-Consumer Interactions Driven by Social Media.” Journal of Research in Interactive Marketing 7: 295–311. https://doi.org/10.1108/JRIM-01-2013-0009.
- Taecharungroj, Viriya. 2017. “Starbucks’ Marketing Communications Strategy on Twitter.” Journal of Marketing Communications 23 (6): 552–71. https://doi.org/10.1080/13527266.2016.1138139.
- Thoring, Anne. 2011. “Corporate Tweeting: Analysing the use of Twitter as a Marketing Tool by UK Trade Publishers.” Publishing Research Quarterly 27 (2): 141–58. https://doi.org/10.1007/s12109-011-9214-7.
- Zhang, Mimi, Bernard J. Jansen, and Abdur Chowdhury. 2011. “Business Engagement on Twitter: a Path Analysis.” Electronic Markets 21 (3): 161–75. https://doi.org/10.1007/s12525-011-0065-z.