INNOVATIVE APPROACHES TO TEACHING PACKAGING DESIGN USING THE EXAMPLE OF MINERAL WATER SUPPLY CHAINS

Designing the packaging of a product has many critical factors. In our paper, we present some of them on the example of a simple product: mineral water. In spite of the fact that today not only products, but also supply chains are competing with each other, designers sometimes pay little attention to considering the packaging system not only from the customer and the producer side, but for warehousing and transportation as well. We cover a lot of “what can go wrong” scenarios on the example of mineral water packaging for the purpose of defining the critical points in the supply chain.