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Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study Cover

Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study

Real Estate Management and Valuation
Volume 30 (2022): Issue 1 (March 2022)
By: Mthobisi Nhlabathi,  Freddy Marilahimbilu Mgiba and  Neo Ligaraba  
Open Access
|Mar 2022

Authors

Mthobisi Nhlabathi

mthobisin@uj.ac.za

School of consumer science, University of Johannesburg, Johannesburg, South Africa

Freddy Marilahimbilu Mgiba

freddy.mgiba@wits.ac.za

School of Business Sciences, University of the Witwatersrand (WITS), Johannesburg, South Africa

Neo Ligaraba

neo.ligaraba@wits.ac.za

School of Business Sciences, University of the Witwatersrand (WITS), Johannesburg, South Africa
DOI: https://doi.org/10.2478/remav-2022-0004 | Journal eISSN: 2300-5289
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Language: English
Page range: 34 - 52
Published on: Mar 17, 2022
Published by: Real Estate Management and Valuation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Millennials,
Social media marketing attributes,
Sandton rental housing brand image,
Sandton rental housing brand preference
Related subjects:
Business and economics,
Political economics,
Political economics, other

© 2022 Mthobisi Nhlabathi, Freddy Marilahimbilu Mgiba, Neo Ligaraba, published by Real Estate Management and Valuation
This work is licensed under the Creative Commons Attribution 4.0 License.

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