Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study
Authors
Mthobisi Nhlabathi
School of consumer science, University of Johannesburg, Johannesburg, South Africa
Freddy Marilahimbilu Mgiba
School of Business Sciences, University of the Witwatersrand (WITS), Johannesburg, South Africa
Neo Ligaraba
School of Business Sciences, University of the Witwatersrand (WITS), Johannesburg, South Africa
DOI: https://doi.org/10.2478/remav-2022-0004 | Journal eISSN: 2300-5289 (formerly 1733-2478)
Language: English
Page range: 34 - 52
Published on: Mar 17, 2022
Published by: Real Estate Management and Valuation
In partnership with: Paradigm Publishing Services
Keywords:
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© 2022 Mthobisi Nhlabathi, Freddy Marilahimbilu Mgiba, Neo Ligaraba, published by Real Estate Management and Valuation
This work is licensed under the Creative Commons Attribution 4.0 License.