Fig. 1
Travel motivations.
Source: own compilation (2020).
Table 1
Push and pull motivational factors.
| Push factors | Pull factors |
|---|---|
| Sense of dependency Purchase of agricultural products at cheaper price Direct purchase of agricultural products Interest in visiting a village of birthplace or family hometown Desire to meet family, friends and relatives Desire to experience excitement and adventurous situations Overcoming stress and renewing mental health in a space away from usual tensions of life Desire to escape from ongoing busy life and everyday homogeneity Create happy and fun moments with your family or friends Opportunities to get acquainted with other cultures Desire to interact with local residents | Presence of beautiful natural landscapes Existence of handicrafts Abundance of agricultural products Existence of sea Diverse agricultural activities Existence of many rivers Existence of forest Existence of human perspectives Existence of traditional lifestyle |
[i] Source: own compilation (2020).
Fig. 2
Geographical location of the studied area.
Source: own compilation (2020).
Table 2
Profile of tourists.
| Variable | Values | Frequency | % |
|---|---|---|---|
| Gender | Female | 135 | 34.6 |
| Male | 255 | 65.4 | |
| Age | 15–24 | 32 | 8.2 |
| 25–34 | 92 | 23.6 | |
| 35–44 | 134 | 34.4 | |
| 45–54 | 107 | 27.4 | |
| +55 | 25 | 6.4 | |
| Marital status | Married | 336 | 86.2 |
| Single | 54 | 13.8 | |
| Education | Sub-diploma | 59 | 15.1 |
| Diploma | 71 | 18.2 | |
| Associate degree | 65 | 16.7 | |
| MS | 140 | 35.9 | |
| MA | 55 | 14.1 |
[i] Source: own compilation (2020).
Table 3
Tourists’ travel patterns.
| Variable | Values | Frequency | % |
|---|---|---|---|
| Travel times | First time | 192 | 49.2 |
| More than once | 198 | 50.8 | |
| Residence location | Villa rental | 103 | 26.4 |
| Private villa | 40 | 10.3 | |
| Camping | 247 | 63.3 | |
| Home relatives and friends | 0 | 0 | |
| Familiarity with the destination | Internet | 11 | 2.8 |
| Local friends and acquaintances | 208 | 53.3 | |
| Media | 24 | 6.2 | |
| Accidental | 147 | 37.7 | |
| Travel time priority | Weekends | 12 | 3.1 |
| Weekdays | 77 | 19.7 | |
| Holidays | 173 | 44.4 | |
| Free time | 128 | 32.8 | |
| Travel companions | Alone | 9 | 2.3 |
| Family | 332 | 85.1 | |
| Friend | 49 | 12.6 |
[i] Source: own compilation (2020).
Table 4
One sample T-tests between push and pull motivational factor.
| Factor | Motivation | Mean | t-value |
|---|---|---|---|
| Push motivational factors | Sense of dependency | 2.286 | −24.476 |
| Purchase of agricultural products at cheaper price | 1.713 | −34.686 | |
| Direct purchase of agricultural products | 2.033 | −33.736 | |
| Interest in visiting village of birthplace or family hometown | 1.526 | −39.208 | |
| Desire to meet family, friends and relatives | 1.620 | −42.807 | |
| Desire to experience excitement and adventurous situations | 3.680 | −13.346 | |
| Overcoming stress and renewing mental health in space away from usual tensions of life | 3.186 | −17.399 | |
| Desire to escape from ongoing busy life and everyday homogeneity | 4.506 | −9.256 | |
| Create happy and fun moments with your family or friends | 4.500 | −5.956 | |
| Opportunities to get acquainted with other cultures | 2.846 | −22.680 | |
| Desire to interact with local residents | 3.873 | −14.105 | |
| Total | 2.888 | −51.911 | |
| Pull motivational factors | Presence of beautiful natural landscapes | 4.593 | −7.473 |
| Existence of handicrafts | 2.246 | −25.936 | |
| Abundance of agricultural products | 1.740 | −34.736 | |
| Existence of sea | 4.780 | −5.662 | |
| Diverse agricultural activities | 2.166 | −30.989 | |
| Existence of many rivers | 4.620 | −7.502 | |
| Existence of forest | 4.586 | −7.702 | |
| Existence of human perspectives | 4.326 | −11.185 | |
| Existence of traditional lifestyle | 2.546 | −25.988 | |
| Total | 3.511 | −44.161 |
[i] Source: own compilation (2020).
Table 5
KMO and Bartlett's Test.
| Kaiser–Meyer–Olkin measure of sampling adequacy | 0.749 |
|---|---|
| Approx. chi-square | 1,546.104 |
| Bartlett's test of sphericity df. | 496 |
| Sig. | 0.000 |
[i] KMO – Kaiser–Meyer–Olkin.
[ii] Source: own compilation (2020).
Table 6
Results of factor analysis.
| Factor | Variables included in the factor | Factor loadings | Rotation sums of squared loadings | |
|---|---|---|---|---|
| Total | % of variance | |||
| Nature-based tourism and spiritual renewal | Desire to experience excitement and adventurous situations | 0.77 | 8.267 | 23.684 |
| Overcoming stress and renewing mental health in space away from usual tensions of life | 0.74 | |||
| Existence of sea | 0.73 | |||
| Desire to escape from ongoing busy life and everyday homogeneity | 0.69 | |||
| Existence of many rivers | 0.65 | |||
| Existence of forest | 0.65 | |||
| Create happy and fun moments with family or friends | 0.69 | |||
| Presence of beautiful natural landscapes | 0.42 | |||
| Place dependency and purchase of agricultural products | Sense of dependency | 0.66 | 5.621 | 18.173 |
| Existence of handicrafts | 0.65 | |||
| Abundance of agricultural product | 0.64 | |||
| Purchase of agricultural products at cheaper price | 0.61 | |||
| Direct purchase of agricultural products | 0.58 | |||
| Interest in visiting village of birthplace or family hometown | 0.52 | |||
| Desire to meet family, friends and relatives | 0.51 | |||
| Diverse agricultural activities | 0.58 | |||
| Lifestyle | Existence of human perspectives | 0.54 | 3.492 | 14.792 |
| Opportunities to get acquainted with other cultures | 0.53 | |||
| Desire to interact with local residents | 0.42 | |||
| Existence of traditional lifestyle | 0.41 | |||
[i] Source: own compilation (2020).