Abstract
Migration has key importance in explaining the spatial distribution of the population in Latvia. The study contributes to an understanding of population shift towards coastal areas affected by amenity-driven migration, beach-oriented tourism and land development. This research explores characteristics of the inhabitants of the Engure coastal area, with special attention to individual attitudes on specific life quality attributes. Using a survey of local residents conducted in 2010, we found statistically significant correlations between groups of the research population. The results show that in-migrants differ from long-term residents with regard to most socio-demographic and attitude variables studied. Similarly, differences were found by out-migration intentions of residents. The area selected for the case study serves as a prominent and instructive laboratory for our analysis due to its suburban location, comparatively stable population growth rates and richness in natural amenities. Moreover, the territory is set as a long-term socio-ecological research platform in Latvia.