Popular Brands on TikTok and identifying the factors that contribute to their effectiveness in communication
Authors
Claudia Cristina Stan (Bizon)
The Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2026-0466 | Journal eISSN: 2558-9652
Language: English
Page range: 6164 - 6175
Published on: Sep 2, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Claudia Cristina Stan (Bizon), Elena Goga, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.