The Impact of the European Green Deal Promotion on Romanian Citizens

Fostering sustainable civic behaviors under the European Green Deal framework depends heavily on the coordination between public institutions and the private sector. To examine this dynamic, the current study investigates how promotional campaigns for the Green Deal influence Romanian citizens, specifically mapping demographic variations and the interaction between public and private initiatives. Drawing on an exploratory quantitative design, data were collected via an online survey, securing 111 valid responses. The empirical assessment, conducted in SPSS via independent samples t-tests and PROCESS macro mediation, uncovers several key patterns. First, exposure to educational campaigns triggers a distinct gender-based response, with female participants displaying a considerably stronger intent to adopt green practices than their male counterparts. Second, the analytical model isolates a partial mediation mechanism, indicating that corporate sustainability promotion becomes significantly more impactful when it is filtered through or legitimized by public sector efforts. Furthermore, baseline environmental literacy acts as an accelerator; respondents already familiar with the Green Deal were notably more receptive to private-sector messaging. Ultimately, these results argue against isolated communication strategies. Advancing the green transition requires a structural shift toward an ecosystem where public authorities validate private green initiatives, thereby transforming surface-level awareness into concrete, sustainable routines.