Understanding European Consumers’ Sustainable Technology Orientation
References
- Andrade, E. B. & Vieites, Y. (2025). Obstacles and opportunities for sustainable consumption: A comprehensive conceptual model, literature review and research agenda. Journal of Consumer Psychology, 35(4), 637-662.
- Antonides, G. (2017). Sustainable consumer behaviour: A collection of empirical studies. Sustainability, 9(10), 1686.
- Asha, P., Mannepalli, K., Khilar, R., Subbulakshmi, N., Dhanalakshmi, R., Tripathi, V., Mohanavel, V., Sathyamurthy, R. & Sudhakar, M. (2022). Role of machine learning in attaining environmental sustainability. Energy Reports, 8, 863-871.
- David Lee, J., Bahl, A., Black, G. S., Duber-Smith, D. C. & Vowles, N. S. (2016). Sustainable and non-sustainable consumer behavior in young adults. Young Consumers, 17(1), 78-93.
- de Lucas López, A. P., Gorneanu, A. E., Aránega, A. Y., & Martín, L. G. (2026). Ethics, Transparency and Consumer Trust in AI-Enabled Pricing: Implications for Sustainable Technology Entrepreneurship and Economic Policy. Sustainable Technology and Entrepreneurship, 100131.
- Dubois, G., Sovacool, B., Aall, C., Nilsson, M., Barbier, C., Herrmann, A., Bruyère, S., Andersson, C., Skold, B., Nadaud, F., Dorner, F., Moberg, K. R., Ceron, J. P., Fischer, H., Amelung, D., Baltruszewicz, M., Fischer, J., Benevise, F., Louis, V. R., & Sauerborn, R. (2019). It starts at home? Climate policies targeting household consumption and behavioral decisions are key to low-carbon futures. Energy Research & Social Science, 52, 144-158.
- European Commission: Directorate-General for Communication & IPSOS. (2024). EU challenges and priorities: Eurobarometer report. Publications Office of the European Union. Retrived from: https://data.europa.eu/doi/10.2775/667§36.
- European Commission: Directorate-General for Energy. (2025a). Consumer behaviour in the energy transition. Publications Office of the European Union. Retrived from: https://data.europa.eu/doi/10.2833/2303879.
- European Commission: Directorate-General for Research and Innovation. (2025b). European citizens’ knowledge and attitudes towards science and technology: Eurobarometer summary. Publications Office of the European Union. Retrived from https://data.europa.eu/doi/10.2777/2042958.
- European Commission: Directorate-General for Climate Action. (2025c). Climate change: Eurobarometer report. Publications Office of the European Union. Retrived from https://data.europa.eu/doi/10.2834/3928510.
- European Commission: Directorate-General for Communications Networks, Content and Technology. (2025d). The digital decade 2025: Eurobarometer report. European Commission. https://data.europa.eu/doi/10.2759/7606875.
- European Commission: Directorate-General for Environment. (2025e). Attitudes of Europeans towards the environment. European Commission. Retrived from https://data.europa.eu/doi/10.2779/789022.
- European Commission: Directorate-General for Communications Networks (2026). E-Communications and the digital single market: report. European Commission. Retrived https://europa.eu/eurobarometer/surveys/detail/3175
- The European Green Deal. (2019). European Commission. Retrived from https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/european-green-deal_en
- European Commission. (2021). Europe’s Digital Decade. European Commission. Retrived from https://digital-strategy.ec.europa.eu/en/policies/europes-digital-decade
- Fu, Y., Kok, R. A., Dankbaar, B., Ligthart, P. E., & van Riel, A. C. (2018). Factors affecting sustainable process technology adoption: A systematic literature review. Journal of Cleaner Production, 205, 226-251.
- Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2025). Unsustainable Consumption: A Systemic Exploration of Everyday Behaviours. Sustainability, 17(3), 894.
- Gilg, A., Barr, S., & Ford, N. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, 37(6), 481-504.
- Gomes, A., & Dias, J. G. (2025). Digital divide in the European Union: A typology of EU citizens. Social Indicators Research, 176(1), 149-172.
- Huang, B., Dai, J., & Lim, J. J. (2025). Blockchain technology as a driver for sustainability? A consumer purchase intention perspective. International Journal of Operations & Production Management, 45(7), 1402-1425.
- Huang, S., Zhou, Y., Isleem, H. F., Tejani, G. G., & Ragab, A. E. (2025). Intelligent IoT-enabled marketing systems: Enhancing consumer sustainability engagement through perceived usefulness. Internet of Things, 101797.
- Kumar, V., Ramachandran, D. și Kumar, B., 2021. Influence of new-age technologies on Marketing: A Research Agenda, Journal of Business Research, 125, pp. 864–877.
- La Ragione, G. and Risitano, M. (2026). Rethinking consumer behaviour in a green digital marketing landscape. Journal of Business Research, 202, 115755.
- Lim, W. M. and Homer, S. T. (2026). Do the young truly embrace sustainability? Evidence of the (un) willingness paradox of sustainability and implications for responsible management education and research. The International Journal of Management Education, 24(1), 101281.
- Maulina, A., Rahmawati, N. F., Ruslan, B. and Patria, Y. M. (2022). Determinants of green purchasing behavior: a scoping review. Business Review and Case Studies, 3(1), 55-55.
- McDonald, S. and Oates, C. J. (2006). Sustainability: Consumer perceptions and marketing strategies. Business strategy and the environment, 15(3), 157-170.
- Moher, D., Shamseer, L., Clarke, M., Ghersi, D., Liberati, A., Petticrew, M., Shekelle, P. and Stewart, L. A. (2015). Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement. Systematic reviews, 4(1), 1.
- Moore, J. E., Mascarenhas, A., Bain, J., & Straus, S. E. (2017). Developing a comprehensive definition of sustainability. Implementation Science, 12(1), 110.
- Neves, C., Oliveira, T., & Santini, F. (2022). Sustainable technologies adoption research: A weight and meta-analysis. Renewable and Sustainable Energy Reviews, 165, 112627.
- Paul, J., & Criado, A. R. (2020). The art of writing literature review: what do we know and what do we need to know?. International business review, 29(4), 101717.
- Pienwisetkaew, T., Wongsaichia, S., Boontham, W., Padthar, S., Ponsree, K., Wannapipat, W., & Ketkaew, C. (2025). Carbon labels and rewards: driving sustainable consumer purchase decisions through incentive-based strategies. Sustainable Futures, 10, 101385.
- Prothero, A., Dobscha, S., Freund, J., Kilbourne, W. E., Luchs, M. G., Ozanne, L. K., & Thøgersen, J. (2011). Sustainable consumption: Opportunities for consumer research and public policy. Journal of Public Policy & Marketing, 30(1), 31-38.
- Ruiu, M. L., Ruiu, G., & Ragnedda, M. (2025). Beyond Access: Motivation and Digital Literacy in Sustainable Technology Use. International Journal of Communication, 19, 25-25.
- Santarius, T., Dencik, L., Diez, T., Ferreboeuf, H., Jankowski, P., Hankey, S., Hilbeck, A., Hilty, L. M., Höjer, M., Kleine, D., Lange, S., Pohl, J., Reisch, L., Ryghaug, M., Schwanen, T., & Staab, P. (2023). Digitalization and sustainability: a call for a digital green deal. Environmental Science & Policy, 147, 11-14.
- Teh, C., Liu, L. L., & Phang, C. W. (2025). Eliciting Pro-environmental Behavior with Immersive Technology: The Roles of Awe, Empathy with Nature and Perceived Consumer Effectiveness. Information & Management, 104258.
- Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British journal of management, 14(3), 207-222.
- Trudel, R. (2019). Sustainable consumer behavior. Consumer psychology review, 2(1), 85-96.
- Van Eck, N., & Waltman, L. (2010). Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics, 84(2), 523-538.
- Wintschnig, B. A. (2021). The attitude-behavior gap–drivers and barriers of sustainable consumption. Junior Management Science (JUMS), 6(2), 324-346.
- Zelenika, I., & Pearce, J. (2011). Barriers to appropriate technology growth in sustainable development. European Journal of Sustainable Development, 4(6).
- Zhang, Y., Shi, J., & Huang, Y. (2025). Do artificial intelligence capabilities impact sustainability-oriented innovation performance: exploring the role of green intellectual capital and learning orientation. Journal of Intellectual Capital.
DOI: https://doi.org/10.2478/picbe-2026-0338 | Journal eISSN: 2558-9652
Language: English
Page range: 4605 - 4625
Published on: Jul 22, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Related subjects:
© 2026 Cătălina-Elena FRĂȚILĂ, Diana-Elena DRĂGHICI, Mihai Ioan ROȘCA, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.