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Has the COVID-19 Pandemic Changed Customer Behavior Regarding E-commerce? A Virtual Optical Store Case Study Based on Kano Methodology Cover

Has the COVID-19 Pandemic Changed Customer Behavior Regarding E-commerce? A Virtual Optical Store Case Study Based on Kano Methodology

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By: ,  ,   and    
Open Access
|Jul 2026
Authors

Authors

Maria Roxana ENE

roxana.ene@student.upt.ro

Politehnica University Timisoara, Timisoara, Romania

Denisa Roxana SIMA

denisa.sima@student.upt.ro

Politehnica University Timisoara, Timisoara, Romania

Andrada Denisa BECA

andrada.beca@student.upt.ro

Politehnica University Timisoara, Timisoara, Romania

Adrian Pavel PUGNA

adrian.pugna@upt.ro

Politehnica University Timisoara, Timisoara, Romania
DOI: https://doi.org/10.2478/picbe-2026-0337 | Journal eISSN: 2558-9652
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Language: English
Page range: 4590 - 4604
Published on: Jul 22, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Kano methodology,
QFD,
e-commerce,
customers’ expectations,
voice of the customer
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Maria Roxana ENE, Denisa Roxana SIMA, Andrada Denisa BECA, Adrian Pavel PUGNA, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
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