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Has the COVID-19 Pandemic Changed Customer Behavior Regarding E-commerce? A Virtual Optical Store Case Study Based on Kano Methodology Cover

Has the COVID-19 Pandemic Changed Customer Behavior Regarding E-commerce? A Virtual Optical Store Case Study Based on Kano Methodology

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By: ,  ,   and    
Open Access
|Jul 2026
Authors

Authors

Maria Roxana ENE

roxana.ene@student.upt.ro

Politehnica University Timisoara, Timisoara, Romania

Denisa Roxana SIMA

denisa.sima@student.upt.ro

Politehnica University Timisoara, Timisoara, Romania

Andrada Denisa BECA

andrada.beca@student.upt.ro

Politehnica University Timisoara, Timisoara, Romania

Adrian Pavel PUGNA

adrian.pugna@upt.ro

Politehnica University Timisoara, Timisoara, Romania
DOI: https://doi.org/10.2478/picbe-2026-0337 | Journal eISSN: 2558-9652
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Language: English
Page range: 4590 - 4604
Published on: Jul 22, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Kano methodology,
QFD,
e-commerce,
customers’ expectations,
voice of the customer
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Maria Roxana ENE, Denisa Roxana SIMA, Andrada Denisa BECA, Adrian Pavel PUGNA, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
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