From Heritage to Luxury Brand: A Knowledge Transfer Analysis of the Oaș Clothing Market in a Globalized Economy
Authors
Diana Alexandra MICH
Babeș-Bolyai University Cluj-Napoca, Cluj-Napoca, Romania
Serghei MOSCALENCO
serghei.moscalenco@econ.ubbcluj.ro
Babeș-Bolyai University Cluj-Napoca, Cluj-Napoca, Romania
Dan-Cristian DABIJA
Babeș-Bolyai University, Cluj-Napoca, Romania
Academy of Romanian Scientists, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2026-0270 | Journal eISSN: 2558-9652
Language: English
Page range: 3628 - 3640
Published on: Jul 23, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
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© 2026 Diana Alexandra MICH, Serghei MOSCALENCO, Dan-Cristian DABIJA, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.