Enhancing Retail Performance with Neuromarketing: An Applied Eye-Tracking Study on Private-Label Product Visibility
Authors
Cristina - Elena IORDACHE
ciordache1810@stud.fiir.upb.ro
National University of Science and Technology Politehnica, Bucharest, Romania
Adrian VULPE-GRIGORASI
National University of Science and Technology Politehnica, Bucharest, Romania
Dan Andrei PANDURU
National University of Science and Technology Politehnica, Bucharest, Romania
Intersect Strategy Consulting, Bucharest, Romania
Gheorghe MILITARU
National University of Science and Technology Politehnica, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2026-0268 | Journal eISSN: 2558-9652
Language: English
Page range: 3601 - 3614
Published on: Jul 23, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Related subjects:
© 2026 Cristina - Elena IORDACHE, Adrian VULPE-GRIGORASI, Dan Andrei PANDURU, Gheorghe MILITARU, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.