The Strategic Adoption of Artificial Intelligence in Organisations as a Driver of Digital Marketing Transformation
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DOI: https://doi.org/10.2478/picbe-2026-0265 | Journal eISSN: 2558-9652
Language: English
Page range: 3556 - 3574
Published on: Jul 23, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Gabriel CROITORU, Nicoleta Valentina FLOREA, Georgeta FERNANDEZ, Mihai Bogdan CROITORU, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.