Authenticity, Emotion and Trust: The Trio That Connects Audiences to Influencers
By: Andreea-Mihaela CIOMAG and Liana STANCA
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DOI: https://doi.org/10.2478/picbe-2026-0263 | Journal eISSN: 2558-9652
Language: English
Page range: 3534 - 3547
Published on: Jul 22, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Andreea-Mihaela CIOMAG, Liana STANCA, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.