Mapping the Impact of AI and Digitalization on Travel Decision-Making: A Bibliometric Analysis

Andrada-Jawel ISTANBOULY; Alina Maria VIERIU; Andreea Fortuna SCHIOPU

doi:10.2478/picbe-2026-0120

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Mapping the Impact of AI and Digitalization on Travel Decision-Making: A Bibliometric Analysis

Proceedings of the International Conference on Business Excellence

Volume 20 (2026): Issue 1 (July 2026)

By: Andrada-Jawel ISTANBOULY, Alina Maria VIERIU and Andreea Fortuna SCHIOPU

Open Access

|Jul 2026

Abstract

The rapid adoption of artificial intelligence (AI) and digital technologies is changing not only the world around us, but also the travelers’ decision-making processes. This study aims to map research on AI and digitalization on travel decision-making, showing trends guiding current and future research. A total of 201 articles from the Web of Science (WoS) Core Collection (2020-2025) were included, covering digital platforms, chatbots, AI assistants, virtual and augmented reality, social platforms, and more. It has been discovered what journals and other publications publish the most about this topic, the geographical regions from which they come from, and other interesting insights. The paper used a bibliometric approach, with the scope of science mapping. VOSviewer has been used to perform co-occurrence of keywords, citation documents, citation sources, and citation countries. This study offers a strategic framework for understanding emerging developments, highlights unique insights in the field and lastly identifies avenues for future research.

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Articles in this issue

DOI: https://doi.org/10.2478/picbe-2026-0120 | Journal eISSN: 2558-9652

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Language: English

Page range: 1587 - 1598

Published on: Jul 22, 2026

Published by: Bucharest University of Economic Studies

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

artificial intelligence,

digitalization,

travel,

decision-making,

bibliometric analysis

Related subjects:

Business and economics,

Political economics,

Political economics, other,

Business management,

Business management, other,

Industrial chemistry,

Energy harvesting and conversion

© 2026 Andrada-Jawel ISTANBOULY, Alina Maria VIERIU, Andreea Fortuna SCHIOPU, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)