The Role of Ethnocentrism and Xenocentrism in Shaping Consumer Visual Responses to Domestic and Imported Product Logos
Authors
Ömer Kürşad TÜFEKCİ
Isparta University of Applied Sciences, Isparta, Türkiye
DOI: https://doi.org/10.2478/picbe-2026-0111 | Journal eISSN: 2558-9652
Language: English
Page range: 1459 - 1470
Published on: Jul 21, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Ömer Kürşad TÜFEKCİ, Ferdi AKBIYIK, Mihaela Ştefan HINT, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.