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Quantitative Assessment of Internal Brand Dynamics in Organizational Contexts Cover

Quantitative Assessment of Internal Brand Dynamics in Organizational Contexts

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By:  and    
Open Access
|Jul 2026
Authors

Authors

Irena KENAROVA-PENCHEVA

ikenarova@uni-ruse.bg

University of Ruse “Angel Kanchev“, Ruse, Bulgaria

Petar PENCHEV

ppenchev@uni-ruse.bg

University of Ruse “Angel Kanchev“, Ruse, Bulgaria
DOI: https://doi.org/10.2478/picbe-2026-0084 | Journal eISSN: 2558-9652
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Language: English
Page range: 1106 - 1119
Published on: Jul 20, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
internal branding,
internal brand value,
brand orientation,
employee responsibility,
organizational identity,
organizational behavior
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Irena KENAROVA-PENCHEVA, Petar PENCHEV, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
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