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From Policy Design to Behavioral Change: Applied Social Marketing and Gender Equality Cover

From Policy Design to Behavioral Change: Applied Social Marketing and Gender Equality

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By:  and    
Open Access
|Jul 2026
Authors

Authors

Mara-Teodora NITA

mara.nita@unitbv.ro

Transilvania University of Brasov, Brasov, Romania

Bianca TESCASIU

bianca.tescasiu@unitbv.ro

Transilvania University of Brasov, Brasov, Romania
DOI: https://doi.org/10.2478/picbe-2026-0075 | Journal eISSN: 2558-9652
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Language: English
Page range: 979 - 991
Published on: Jul 18, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
gender equality,
applied social marketing,
public policy,
behavioral change,
social innovation
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Mara-Teodora NITA, Bianca TESCASIU, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
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