Digitalization and Competitive Advantage in European Digital Ecosystems

Maria-Magdalena SIMION; Cătălin-Alexandru VERDEȘ; Mădălina MAZĂRE; Isabela MAXIM

doi:10.2478/picbe-2026-0061

Digitalization and Competitive Advantage in European Digital Ecosystems

Proceedings of the International Conference on Business Excellence

Volume 20 (2026): Issue 1 (July 2026)

By: Maria-Magdalena SIMION, Cătălin-Alexandru VERDEȘ, Mădălina MAZĂRE and Isabela MAXIM

Open Access

|Jul 2026

Abstract

The study focuses on the role of digitization in competitive advantage within European digital ecosystems. Digitization changes the way organizations function and influences their processes. New digital technologies generate opportunities for change and innovation, operational efficiency, and economic development. The research analyzes the literature on digital transformation, organizational performance, risk management, educational management, and conflict management, highlighting their importance in the implementation of digitization. Previous studies have shown that digital technologies improve performance and strengthen competitive advantage. At the same time, research highlights the importance of digital skills and capabilities in anticipating risks and conflict handling competencies. The quantitative approach in this study analyzed the relationship between digital ecosystem variables and competitive advantage indicators in 29 European countries. Data were collected from secondary Eurostat databases and analyzed using Pearson and Spearman correlation coefficients.

The results show a positive correlation between digital skills and e-commerce sales, suggesting that digital skills are supported in the integration of the digital market. The advantages of digitization over competitive advantage are indirect and can be observed in the long term.

The paper contributes by highlighting the importance of digital techniques in European digital ecosystems and emphasizes the role of education in organizational cultures. At the same time, it is important to understand what risk management includes and how conflicts are managed in order to create a supportive environment for digitization processes.

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Articles in this issue

DOI: https://doi.org/10.2478/picbe-2026-0061 | Journal eISSN: 2558-9652

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Language: English

Page range: 779 - 788

Published on: Jul 24, 2026

Published by: Bucharest University of Economic Studies

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

Digitalization,

European Digital Ecosystems,

Competitive Advantage,

Artificial Intelligence,

Risk Management,

Educational Management,

Conflict Management

Related subjects:

Business and economics,

Political economics,

Political economics, other,

Business management,

Business management, other,

Industrial chemistry,

Energy harvesting and conversion

© 2026 Maria-Magdalena SIMION, Cătălin-Alexandru VERDEȘ, Mădălina MAZĂRE, Isabela MAXIM, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)