Have a personal or library account? Click to login
Romanian consumers and ethical choices: exploring attitudes, actions, barriers and demographic disparities Cover

Romanian consumers and ethical choices: exploring attitudes, actions, barriers and demographic disparities

Open Access
|Aug 2025

References

  1. Aljanabi, A.R.A., AL-Hadban, W.KH.M., (2023). The impact of information factors on green consumer behavior: The moderating role of information overload. Information Development, 1-19, 2023. https://04115smn3-y-https-doi-org.z.e-nformation.ro/10.1177/02666669231207590
  2. Aral, O., Lopez-Sintas, J., (2023). Environmental behavior patterns across clusters of European Union countries: Uncovering heterogeneity in the attitude behavior context relationship. Journal of Cleaner Production, Vol. 388, 135936, 2023. https://doi.org/10.1016/j.jclepro.2023.135936
  3. Bock, D.E., Thomas, V.L., Wolter, J., Mangus, S.M. (2024). Gratitude: A catalyst for encouraging consumer ethics. Journal of Business Research, 184 (2024) 114886. https://doi.org/10.1016/j.jbusres.2024.114886
  4. Corboș, R.A., Bunea, O.I., Triculescu, M., Mișu, S.I. (2024). Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior. Sustainability 2024, 16, 3866. https://doi.org/10.3390/su16093866
  5. European Commission, The E.U. and the United Nations – common goals for a sustainable future. The 2030 Agenda for Sustainable Development. Retrieved from: https://commission.europa.eu/strategy-and-policy/sustainable-development-goals/eu-and-united-nations-common-goals-sustainable-future_en, on the 8th of December 2024.
  6. Gleim, M.R., Smith, J.S., Andrews, D., Cronin, Jr. J.J., (2013). Against the Green: A multi-method examination of the barriers to green consumption. Journal of Retailing. Vol. 89, Issues 1, pp. 44-61 https://doi.org/10.1016/j.jretai.2012.10.001
  7. Globe Scan, (2023). Healthy & Sustainable Living Report 2023. Consumers will not save the world: why now is the time for a reset. Retrieved online from GlobeScan_Healthy_and_Sustainable_Living_Highlights_Report_2023-1.pdf
  8. Hosta, M., & Zabkar, V., (2020). Antecedents of environmentally and socially responsible sustainable consumer behavior. Journal of Business Ethics, 171, 273–293, (2021). https://doi.org/10.1007/s10551-019-04416-0
  9. Luca, D.M., (2021). Aspects regarding the economic transition of Romania, Ecoforum Journal, Volume 10, No.1, retrieved from http://www.ecoforumjournal.ro/index.php/eco/article/view/1180, on the 1st of December 2024.
  10. Marschlich, S., Dhanesh, G. (2024). Corporate social responsibility in hypermodern times: How to identify socially responsible consumers. American Behavioral Scientist, 1-26, Sage Publications. https://doi.org/10.1177/00027642241246682
  11. Market Opportunity Research, (2024). Ethical Consumer in Romania 2024 – Report. Retrieved from https://mkor.eu/research/ethical-consumer-2024/ , on the 10th of December, 2024.
  12. Nicolae, C., (2024). Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation. Management & Marketing, Vol. 19, No. 2, pp. 362-381 DOI: 10.2478/mmcks-2024-0016
  13. Ogiemwonyi, O., (2024). Determinants of green behavior (Revisited): A comparative study. Resources, Conservation & Recycling Advances, Vol.22, 2024. https://doi.org/10.1016/j.rcradv.2024.200214
  14. Ogiemwonyi, O., Alam, M.N., Alshareef, E., Alsolamy, M., Azizan, N.A., Mat, N., (2023). Environmental factors affecting green purchase behavior of the consumers: Mediating role of environmental attitude. Cleaner Environmental Systems, Vol.10, 2023. https://doi.org/10.1016/j.cesys.2023.100130
  15. Oinonen, I., Paloniemi, R., (2023). Understanding and measuring young people’s sustainability actions. Journal of Environmental Psychology, Vol. 91. https://doi.org/10.1016/j.jenvp.2023.102124
  16. Purcărea, T., Ioan-Franc, V., Ionescu, S.A.; Purcărea, I.M., Purcărea, V.L., Purcărea, I., Mateescu-Soare, M.C., Platon, O.E., Orzan, A.O. (2022). Major shifts in sustainable consumer behavior in Romania and retailers’ priorities in agilely adapting to it. Sustainability 2022, 14 (3),1627. https://doi.org/10.3390/su14031627
  17. Roman, T., Bostan, I., Manolică, A. Mitrică, I., (2015). Profile of green consumers in Romania in light of sustainability challenges and opportunities. Sustainability 2015, ISSN 2071-1050. https://doi.org/10.3390/su7066394
  18. Shewawy, Y.M., Faisal Ali Khan, S. Md., (2024). Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions. Journal of Retailing and Consumer Services. Vol.8, 2024. https://doi.org/10.1016/j.jretconser.2024.103739
  19. Su´arez-Perales,I., Valero-Gil,J., Leyva-de la Hiz, D. I., Rivera-Torres, P., Garc´es-Ayerbe, C. (2021). Educating for the future: How higher education in environmental management affects pro-environmental behavior, Journal of Cleaner Production, 321 (2021) 128972. https://doi.org/10.1016/j.jclepro.2021.128972
  20. Șerbănescu. A., Puie. F., Dinu, A.C., Triandafil, A.A., (2021). Consumer responsibility in the context of transition to green economy in Romania, Ecoforum Journal, Volume 10, No.3, retrieved from http://www.ecoforumjournal.ro/index.php/eco/article/view/1245, on the 1st of December 2024.
  21. Toti, J-F, Moulins, J-L, (2016), How to Measure ethical consumption behaviors?. RIMHE: Revue Interdisciplinaire Management, Homme & Entreprise, 2016/5 nr. 24, vol 5. https://doi.org/10.3917/rimhe.024.0045
  22. United Nations, (2015). Department for Economic and Social Affairs. Sustainable Development. The 17 Goals. Retrieved from https://sdgs.un.org/goals, on the 8th of December 2024.
  23. Woo, E., & Kim, Y. G. (2019). Consumer attitudes and buying behavior for green food products: From the aspect of green perceived value (GPV). British Food Journal, 121 (2), 320–332 https://doi.org/10.1108/BFJ-01-2018-0027
Language: English
Page range: 5560 - 5571
Published on: Aug 13, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2025 Anca Ioana Martin, Georgiana Elena Constantin, Alina Andrea Miron, Gabriela Iuliana Munteanu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.