Green Marketing and Cultural Sustainability: Strategies for Building a Sustainable Fashion Brand in a Circular Economy
Authors
Denisa-Roxana Botea-Muntean
Bucharest University of Economic Studies, Bucharest, Romania
Daniela Marinică
Bucharest University of Economic Studies, Bucharest, Romania
Paul Cosmovici
paul.cosmovici@cosmovici.ip.com
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0405 | Journal eISSN: 2558-9652
Language: English
Page range: 5290 - 5306
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Related subjects:
© 2025 Denisa-Roxana Botea-Muntean, Daniela Marinică, Adrian Ionuț Moşescu, Paul Cosmovici, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.