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Green Marketing and Cultural Sustainability: Strategies for Building a Sustainable Fashion Brand in a Circular Economy Cover

Green Marketing and Cultural Sustainability: Strategies for Building a Sustainable Fashion Brand in a Circular Economy

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By: Denisa-Roxana Botea-Muntean,  Daniela Marinică,  Adrian Ionuț Moşescu and  Paul Cosmovici  
Open Access
|Jul 2025

Authors

Denisa-Roxana Botea-Muntean

munteanidenisa21@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Daniela Marinică

daniela.marinica@mk.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Adrian Ionuț Moşescu

ionutbz@yahoo.com

Bucharest University of Economic Studies, Bucharest, Romania

Paul Cosmovici

paul.cosmovici@cosmovici.ip.com

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0405 | Journal eISSN: 2558-9652
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Language: English
Page range: 5290 - 5306
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
green marketing,
sustainability,
consumer behavior,
ethical strategies,
market positioning,
circular economy,
big data.
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Denisa-Roxana Botea-Muntean, Daniela Marinică, Adrian Ionuț Moşescu, Paul Cosmovici, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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