Approbation of a Model for Measuring the Value of the Internal Brand in Companies from the Garment Industry in Bulgaria
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DOI: https://doi.org/10.2478/picbe-2025-0362 | Journal eISSN: 2558-9652
Language: English
Page range: 4750 - 4765
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2025 Irena Kenarova-Pencheva, Petar Penchev, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.