Have a personal or library account? Click to login

Digital Visibility and CSR Reporting: A Comparative Analysis of Romania’s Leading Retailers

Open Access
|Jul 2025

References

  1. Ait Yassine, F. (2023). The effect of digital marketing strategy on customer and organizational outcomes. Marketing and Management of Innovations, 13(4), 45-54.
  2. Carroll, A. B., & Shabana, K. M. (2010). The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice. International Journal of Management Reviews, 12(1), 85-105.
  3. Nistor, R.-I. (2023). Legitimation strategies in the CSR discourse of the Romanian food retail companies during the pandemic. Journal of Media Research, 16(2(46)), 5–27.
  4. Moraru, M. (2022). The evolution of Kaufland communication strategy in Romania during the pandemic. Interdisciplinary Description of Complex Systems, 20(5), 556–573.
  5. Sechele, G., Rabedzwa, G., Nongayo, S., & Thango, B. (2024). Systematic review on SEO and digital marketing strategies for enhancing retail SMEs’ performance. Preprints.
  6. Tatikonda, R., Ponnala, J., Thatikonda, R., Yendluri, D. K., Kempanna, M., & Ananthan, B. (2024). Optimizing digital marketing strategies through search engine optimization. In 2024 IEEE International Conference on Contemporary Computing and Communications (InC4) (Vol. 1, pp. 1-6). IEEE.
  7. European Union. (2014). Directive 2014/95/EU of the European Parliament and of the Council of 22 October 2014 amending Directive 2013/34/EU as regards disclosure of non-financial and diversity information by certain large undertakings and groups. Official Journal of the European Union. Retrieved December 30, 2024 from https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32014L0095
  8. StatCounter. (2024). Search engine market share in Romania. StatCounter Global Stats. Retrieved December 30, 2024, from https://gs.statcounter.com/search-engine-market-share/all/romania
  9. Revista Piata. (2024). Top 25 retail: Creșterile afacerilor sub rata inflației, profit în scădere pentru nouă retaileri. DM are cea mai consistentă creștere pe cifre consolidate. Grupul Carrefour ar fi al treilea. Retrieved December 30, 2024 from https://www.revista-piata.ro/retail/info-retail/item/19081-top-25-retail-cresterile-afacerilor-sub-rata-inflatiei-profit-in-scaderepentru-noua-retaileri-dm-are-cea-mai-consistenta-crestere-pe-cifre-consolidate-grupulcarrefour-ar-fi-al-treilea
  10. Rank Tracker. Track high-ranking keywords related to CSR and measure effectiveness. Retrieved December 30, 2024, from https://www.link-assistant.com/rank-tracker
  11. Website Auditor. On-page SEO evaluation for keyword usage, mobile optimization, and page load speed. Retrieved December 30, 2024, from https://www.link-assistant.com/website-auditor
  12. SEO SpyGlass. Analyze backlink profiles and discover authority links. Retrieved December 30, 2024, from https://www.link-assistant.com/seo-spyglass
  13. LinkAssistant. Identify linking opportunities to CSR content and sustainability organizations. Retrieved December 30, 2024, from https://www.link-assistant.com/link-assistant
  14. Style Factory. SEO PowerSuite review (2024) – is it still worth using? Retrieved December 31, 2024, from https://www.stylefactoryproductions.com/blog/seo-powersuite-review
  15. Ziarul Financiar. (2017). Artima, divizia de supermarketuri a Carrefour, și-a prelungit cu un an un credit de 30 mil. lei la BRD. Retrieved from https://www.zf.ro/companii/retail-agrobusiness/artima-divizia-de-supermarketuri-a-carrefour-si-a-prelungit-cu-un-an-un-credit-de-30-mil-lei-la-brd-16158172
Language: English
Page range: 4698 - 4707
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2025 Alina-Andrea Miron, Alin Stancu, Anca Ioana Blaga, Silviu Ojog, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.