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Artificial Intelligence Meets Semiotics: Optimising Advertising Strategies across Cultures Cover

Artificial Intelligence Meets Semiotics: Optimising Advertising Strategies across Cultures

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By:  and    
Open Access
|Jul 2025
Authors

Authors

Roxana Mihalache

roxana.mihalache@iuls.ro

Ion Ionescu de la Brad University of Life Sciences, Romania

Mădălina-Maria Brezuleanu

madalina-maria.brezuleanu@academic.tuiasi.ro

Gheorghe Asachi Technical University, Romania
DOI: https://doi.org/10.2478/picbe-2025-0355 | Journal eISSN: 2558-9652
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Language: English
Page range: 4652 - 4670
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
AI,
semiotics,
consumers’ behaviour,
meat-products advertisements,
cultural marketing
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Roxana Mihalache, Mădălina-Maria Brezuleanu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 19 (2025): Issue 1 (July 2025)
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