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External Communication in the Public and Private Sectors of the European Union. Impact on Business Owners, Clients, and Communities

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By:
Open Access
|Jul 2025

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DOI: https://doi.org/10.2478/picbe-2025-0339 | Journal eISSN: 2558-9652
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Language: English
Page range: 4429 - 4442
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
external communication,
personalized campaigns,
sustainability communication,
consumer behavior
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Sorin Terchila, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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