AI-Driven Marketing in Agrifood: How Smart Technologies Shape Consumer Choices and Retail Strategies. A Critical Analysis of the Literature
Authors
Maria-Bogdana Necsescu
Bucharest University of Economic Studies, Bucharest, Romania
Betty Cohen- Tzedec
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0299 | Journal eISSN: 2558-9652
Language: English
Page range: 3910 - 3922
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2025 Ana-Maria Badea, Maria-Bogdana Necsescu, Betty Cohen- Tzedec, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.