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AI-Driven Marketing in Agrifood: How Smart Technologies Shape Consumer Choices and Retail Strategies. A Critical Analysis of the Literature

Open Access
|Jul 2025

Authors

Ana-Maria Badea

anamaria.badea@ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Maria-Bogdana Necsescu

maria.necsescu@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Betty Cohen- Tzedec

betty_cohentzedec@yahoo.com

Bucharest University of Economic Studies, Bucharest, Romania
Language: English
Page range: 3910 - 3922
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2025 Ana-Maria Badea, Maria-Bogdana Necsescu, Betty Cohen- Tzedec, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.