Have a personal or library account? Click to login
The Use of AI for a Better User Experience in E-Commerce Websites Cover

The Use of AI for a Better User Experience in E-Commerce Websites

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By: Ionut Tanase,  Lucia Nicoleta Barbu,  Alice Elena Munteanu and  Georgiana Rusu  
Open Access
|Jul 2025

Authors

Ionut Tanase

ionut.tanase@mk.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Lucia Nicoleta Barbu

lucia.barbu@mk.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Alice Elena Munteanu

dralicepopescu@yahoo.com

Titu Maiorescu University, Bucharest, Romania

Georgiana Rusu

contact@georgianarusu.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0297 | Journal eISSN: 2558-9652
Journal RSS Feed
Language: English
Page range: 3890 - 3895
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
e-commerce,
artificial intelligence,
personalization,
chatbots,
user experience,
consumer trust.
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Ionut Tanase, Lucia Nicoleta Barbu, Alice Elena Munteanu, Georgiana Rusu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 19 (2025): Issue 1 (July 2025)