Have a personal or library account? Click to login
Identifying and Analyzing Emerging Social Networks with Global Level Growth Potential Considering Gen Z Preferences Cover

Identifying and Analyzing Emerging Social Networks with Global Level Growth Potential Considering Gen Z Preferences

Open Access
|Jul 2025

References

  1. Ameen N., Hosany S. & Taheri B. (2023). Generation Z’s psychology and new-age technologies: Implications for future research. Psycology & Marketing, 40, 2029-2040. Retrieved from https://doi.org/10.1002/mar.21868 .
  2. Annie E. Casey Foundation (2021, April 21). What are the core characteristics of Generation Z?, aecf.org. Barna Group. (2018). February 6. Your questions answered. barna.com.
  3. Berger J. (2014). Word of mouth and interpersonal communication: A review and directions for future research. Journal of Consumer Psychology, 24(4), 586–607.
  4. Caplan, S. E. (2002). Problematic Internet use and psychosocial well-being: Development of a theory-based cognitive- -behavioral measurement instrument. Computers in Human Behavior, 18(5), 553–575
  5. Huwaida L. A., Yusuf A., Satria A.N., Darmawan M.A., Ammar M.F., Yanuar M.W., Hidayanto A.N., Yaiprasert C. (2024). Generation Z and Indonesian Social Commerce Unraveling key drivers of their shopping decisions. Journal of Open Innovation: Technology, Market, and Complexity 10 (2024) 100256.
  6. Leung X.Y., Sun J., Zhang H., Sc. M., Ding Y. (2021). How the hotel industry attracts Generation Z employees: An application of social capital theory. Journal of Hospitality and Tourism Management 49, 262-269.
  7. Lyngdoh T., El-Manstrly D. & Jeesha K. (2023). Social isolation and social anxiety as drivers of generation Z’s willingness to share personal information on social media. Psycology & Marketing, 40, 5-26.
  8. Ngo T.T.A., Vuong B.L., Le M.D., Nguyen T.T.N., Tran M.M. & Nguyen Q.K. (2024). The impact of eWOM information in social media on the online purchase intention of Generation Z. Cogent Business & Management, 11:1, 2316933, Retrieved from http://www.https://doi.org/10.1080/23311975.2024.2316933.
  9. Osatuyi, B. (2013). Information sharing on social media sites. Computers in Human Behavior, 29(6), 2622–2631. https://doi.org/10.1016/j.chb.2013.07.001
  10. Rossi M.V., Sasso P., Perna A., Solima L.(2023). Engaging marginal stakeholders on social networking sites. A cross-country exploratory analysis among Generation Z Consumers. the Environment & Responsibility; 00, 1-19. Retrieved from https://doi.org/10.1111/beer.12616 .
  11. Sharma M., Kaushal D. & Joshi S. (2023). Adverse effect of social media on Generation Z user’s behaviour: Government information support as a moderating variable. Jorunal of Retailing and Consumer Services 72, 103256.
  12. Shetu S.N. (2023). User-generated content and micro-celebrity posts encourage Generation Z consumers to search social media for online purchase: A study on Dhaka City, Bangladesh. The Electronic Journal of Information Systems in Developing Countries, 90(2), e12300. Retrieved from https://doi.org/10.1002/isd2.12300.
  13. Weber J. (2024). Assessing the value orientation preferences and the importance given to principled moral reasoning of Generation Zs: A cross-generational comparison. Business and Society Review. Wiley Online Library, https://onlinelibrary.wiley.com/doi/10.1111/basr.12348 .
  14. App Store. (2023). BeReal. Your friends for real . Accessed in May 2024. Retrived from https://apps.apple.com/us/app/bereal-your-friends-for-real/id1459645446 .
  15. App Store. (2023). Discord – Chat, Talk & Hangout . Accessed in May 2024. Retrived from https://apps.apple.com/us/app/discord-chat-talk-hangout/id985746746 .
  16. App Store. (2023). Lemon8 – Lifestyle Community . Accessed in May 2024. Retrived from https://apps.apple.com/us/app/lemon8-lifestyle-community/id1498607143.
  17. App Store. (2023). Reddit. Accessed in May 2024. Retrived from https://apps.apple.com/us/app/reddit/id1064216828 .
  18. App Store. (2023). Telegram Messenger. Accessed in May 2024. Retrived from https://apps.apple.com/us/app/telegram-messenger/id686449807 .
  19. App Store. (2023). Threads, an Instagram app. Accessed in May 2024. Retrived from https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002 .
  20. App Store. (2023). Twitch: Live Streaming . Accessed in May 2024. Retrived from https://apps.apple.com/us/app/twitch-live-streaming/id460177396 .
  21. App Store. (2023). A Parent’s Guide to Twitch. Accessed in May 2024. Retrived from https://apps.apple.com/us/story/id1445092668.
  22. Backlinko, (2024). Number of Threads Users. Accessed in April 2024. Retrieved from https://backlinko.com/threads-users.
  23. Britannica. (2024). Discord social media platform. Accessed in May 2024. Retrieved from https://www.britannica.com/topic/Discord.
  24. Britannica. (2024). Telegram cloud-based messaging app. Accessed in May 2024. Retrieved from https://www.britannica.com/topic/Telegram-software .
  25. Britannica. (2024). Reddit. Accessed in May 2024. Retrieved from https://www.britannica.com/money/Reddit .
  26. Buffer, (2024). 23 Top Social Media Sites to Consider for Your Brand in 2024. Accessed in May 2024. Retrieved from https://buffer.com/library/social-media-sites/
  27. Discord, (2024). Create space for everyone to find belonging. Accessed in May 2024. Retrived from v https://discord.com/company.
  28. Epidemicsound. (2024). New Social Media Platforms in 2024: Your Sound. Accessed in April 2024. Retrieved from https://www.epidemicsound.com/blog/new-social-media-platforms/.
  29. Emarketer. (2023). US Gen Z Social Media 2023 − What are their preferred platforms for Video, Search, Shopping, Creators, and More? Accessed in April 2024. Retrieved from https://www.emarketer.com/content/us-gen-z-social-media-activities-2023.
  30. Emarketer. (2023). Social Media Activities of US Gen Z Social Media Users. Accessed in April 2024. Retrieved from https://www.emarketer.com/chart/264135/social-media-activities-of-us-gen-z-social-media-users-july-2023-of-respondents.
  31. Emarketer. (2023). The top reasons Gen Z downloaded Threads. Accessed in April 2024. Retrieved from https://www.emarketer.com/content/top-reasons-gen-z-downloaded-threads .
  32. Exploding Topics. (2024). Top 20 New Social Media Networks (May 2024). Accessed in May 2024. Retrieved from https://explodingtopics.com/blog/new-social-media-networks.
  33. Gizmodo. (2023). Threads has lost more than 80% of its daily active users. Accessed in April 2024. Retrieved from https://gizmodo.com/threads-has-lost-more-than-80-of-daily-active-users-1850707329 .
  34. Google Play. (2024). Discord: Talk, Chat & Hang Out. Accessed in May2024. Retrived from https://play.google.com/store/search?q=discord&c=apps&hl=en&gl=US .
  35. Google Play. (2024). BeReal. Your friends for real. Accessed in May2024. Retrived from https://play.google.com/store/search?q=bereal&c=apps&hl=en&gl=US .
  36. Google Play. (2024). Reddit. Accessed in May2024. Retrived from https://play.google.com/store/search?q=reddit&c=apps&hl=en&gl=US.
  37. Google Play. (2024). Twitch: Live Game Streaming. Accessed in May2024. Retrived from https://play.google.com/store/search?q=twitch&c=apps&hl=en&gl=US .
  38. Google Play. (2024). Lemon8 – Lifestyle Community. Accessed in May2024. Retrived from https://play.google.com/store/search?q=lemon8&c=apps&hl=en&gl=US .
  39. Google Play. (2024). Telegram. Accessed in May2024. Retrived from https://play.google.com/store/search?q=telegram&c=apps&hl=en&gl=US .
  40. Google Play. (2024). Telegram, an Instagram app. Accessed in May2024. Retrived from https://play.google.com/store/search?q=threads&c=apps&hl=en&gl=US .
  41. GWI. (2022). Global report - Connecting the dots – Discover the trends that’ll dominate 2023. Accessed in May 2023. Retrieved from https://www.gwi.com/connecting-the-dots .
  42. Hootsuite. (2023). What is Lemon8 . TikTok’s sister app explained. Accessed in May 2024. Retrived from https://blog.hootsuite.com/what-is-lemon8/#:~:text=While%20Lemon8%20had%20an%20extremely,million%20users%20by%20mid%2D2023.
  43. Pcmag. (2024). What is Discord and how do you use it? Accessed in May 2024. Retrived from https://www.pcmag.com/explainers/what-is-discord-and-how-do-you-use-it.
  44. Reddit. (2022). Revealing This Year’s Reddit Recap, Where We Highlight How Redditors Kept It Real in 2022. Retrived from https://www.redditinc.com/policies/2022-transparency-report.
  45. Reddit. (2023). 2022 Transparency Report. Retrived from https://www.redditinc.com/policies/2022-transparency-report .
  46. Reddit. (2024). Dive into Anything. Accessed in May 2024. Retrived from https://www.redditinc.com/.
  47. Reddit. (2024). A Faster, Conversation-First Approach to Feeds in Reddit’s Mobile Apps. Accessed in May 2024. Retrived from https://www.redditinc.com/blog/a-faster-conversation-first-approach-to-feeds-in-reddits-mobile-apps .
  48. Statista. (2023). Number of registered Discord users worldwide from May 2017 to January 2023 (in millions). Accessed in April 2024. Retrieved from https://www.statista.com/statistics/1367922/discord-registered-users-worldwide/.
  49. Statista. (2024). Generation Z in the United States − Statistics & Facts. Accessed in April 2024. Available online https://www.statista.com/topics/10522/generation-z-in-the-united-states/#topicOverview .
  50. Statista. (2024). Twitch − Statistics & Facts. Accessed in April 2024. Retrieved from https://www.statista.com/topics/7946/twitch/#topicOverview.
  51. Statista. (2024). Number of Twitch Users in the United States from 2021 to 2025 (in millions). Accessed in May 2024. Retrieved from https://www.statista.com/statistics/532338/twitch-viewing-frequency-usa/.
  52. Statista. (2024). Number of Threads app downloads worldwide from July 2023 to March 2024. Accessed in April 2024. Retrieved from https://www.statista.com/statistics/1434323/threads-app-downloads-worldwide/.
  53. Statista. (2024). Reddit – Statistics & Facts. Accessed in April 2024. Retrieved from https://www.statista.com/topics/5672/reddit/#topicOverview .
  54. TikTok. (2024). BeReal. Accessed in May 2024. Retrived from https://www.tiktok.com/@bereal?lang=en.
  55. TikTok. (2024). Discord. Accessed in May 2024. Retrived from https://www.tiktok.com/@discord?lang=en.
  56. TikTok. (2024). Reddit. Accessed in May2024. Retrived from https://www.tiktok.com/@reddit?lang=en .
  57. TikTok. (2024). Twitch. Accessed in May 2024. Retrived from https://www.tiktok.com/@twitch?lang=en .
  58. TikTok. (2024). Telegram. Accessed in May 2024. Retrived from https://www.tiktok.com/@telegram?lang=en.
  59. Thinkhouseq. (2024). 5 Things to know about Lemon8. Accessed in May 2024. Retrived from https://www.thinkhousehq.com/news/5-things-to-know-about-lemon8.
  60. Wearethereach. (2024). 6 Tratits That Define Gen Z. Accessed in May 2024. Retrieved from https://www.wearethereach.com/insights/6-traits-that-define-gen-z.
  61. Whatsthebigdata. (2024). Gen Z Statistics, Data and Trends (2024). Accesed in May 2024, Retrieved from https://whatsthebigdata.com/gen-z-statis/.
  62. X. (2024). BeReal. Accesed in May 2024, Retrieved from https://x.com/BeReal_App.
  63. X. (2024). Discord. Accesed in May 2024, Retrieved from https://x.com/discord.
  64. X. (2024). Reddit. Accesed in May 2024, Retrieved from https://x.com/Reddit.
  65. X. (2024). Telegram Messenger . Accesed in May 2024, Retrieved from https://x.com/telegram.
  66. X. (2024). Twitch. Accesed in May 2024, Retrieved from https://x.com/Twitch.
Language: English
Page range: 3656 - 3668
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2025 Claudia Cristina Stan Bizon, Dănuț Trifu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.