This paper investigates the level of satisfaction and gratitude of the audience attending the musical events of a children’s choir. The purpose of this study is to provide a realistic perspective on managing a cultural event, to assess the public’s perception of events organized by JUNIOR VIP Children’s Choir from Cluj-Napoca, to analyze the frequency of audience engagement and to recommend improvements for enhancing the choir’s visibility. The research focuses on organizing the anniversary concert, “JUNIOR VIP 30”, held on the stage of the Romanian National Opera Cluj-Napoca, while highlighting key aspects of audience satisfaction with the choir’s events. It is desired to maintain a balance between quality, time, performance, and costs, four crucial dimensions to monitor throughout the research process.
© 2025 Mălina Paula Teglaş Ungureşan, Roxana Carmen Cordoş, Cristina Terezia Dresan Pop, published by Bucharest University of Economic Studies
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