Sustainable Clothing Consumption in Uncertain Times: Measuring the Effectiveness of an Extended Theory of Planned Behavior Model during COVID-19 and Post-COVID-19
References
- Ajzen, I. (1996). The Social Psychology of Decision Making. In Social Psychology: Handbook of basic principles: Vol. Chapter II (pp. 297–325).
- Aydin, G. (2024). Status or sustainability, can we have both, please? Decoding the factors shaping eco-friendly fashion buying. Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-02-2024-0061
- Browne, K. (2005). Snowball sampling: Using social networks to research non‐heterosexual women. International Journal of Social Research Methodology, 8(1), 47–60. https://doi.org/DOI:10.1080/1364557032000081663
- Carfora, V., Buscicchio, G., & Catellani, P. (2021). Integrating personal and pro-environmental motives to explain italian women’s purchase of sustainable clothing. Sustainability (Switzerland), 13(19), 10841. https://doi.org/10.3390/su131910841
- de Groot, J. I. M., & Steg, L. (2008). Value Orientations to Explain Beliefs Related to Environmental Significant Behavior: How to Measure Egoistic, Altruistic, and Biospheric Value Orientations. Environment and Behavior, 40(3), 330–354. https://doi.org/10.1177/0013916506297831
- Euromonitor. (2025). Consumer expenditure in Romania. https://0410vxgli-y-https-www-portal-euromonitor-com.z.e-nformation.ro/statisticsevolution/index
- Geiger, S. M., Fischer, D., & Schrader, U. (2018). Measuring What Matters in Sustainable Consumption: An Integrative Framework for the Selection of Relevant Behaviors. Sustainable Development, 26(1), 18–33. https://doi.org/10.1002/sd.1688
- Hong, Y., Al Mamun, A., Yang, Q., & Masukujjaman, M. (2024). Predicting sustainable fashion consumption intentions and practices. Scientific Reports, 14(1). https://doi.org/10.1038/s41598-024-52215-z
- Hwang, J., Sun, X., Zhao, L., & Youn, S. (2024). Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic. Sustainability, 16(8), Article 8. https://doi.org/10.3390/su16083140
- Kumar, N., Garg, P., & Singh, S. (2022). Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern. Journal of Global Fashion Marketing, 13(2), 134–150. https://doi.org/10.1080/20932685.2021.2016062
- Madinga, N., Aspeling, D., & Dlamini, S. (2025). Understanding sustainable fashion consumption among millennials in South Africa. Young Consumers, 26(7), 1–17. https://doi.org/10.1108/YC-02-2024-1999
- Ngo, T. T. A., Vo, C. H., Tran, N. L., Nguyen, K. V., Tran, T. D., & Trinh, Y. N. (2024). Factors influencing Generation Z’s intention to purchase sustainable clothing products in Vietnam. PLoS ONE, 19(12). https://doi.org/10.1371/journal.pone.0315502
- Rausch, T. M., & Kopplin, C. S. (2021). Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing. Journal of Cleaner Production, 278, 123882. https://doi.org/10.1016/j.jclepro.2020.123882
- Roos, D., & Hahn, R. (2019). Understanding Collaborative Consumption: An Extension of the Theory of Planned Behavior with Value-Based Personal Norms. Journal of Business Ethics, 158. https://doi.org/10.1007/s10551-017-3675-3
- Valois, P., Talbot, D., Bouchard, D., Renaud, J.-S., Caron, M., Canuel, M., & Arrambourg, N. (2020). Using the theory of planned behavior to identify key beliefs underlying heat adaptation behaviors in elderly populations. Population and Environment, 41(4), 480–506. https://doi.org/10.1007/s11111-020-00347-5
DOI: https://doi.org/10.2478/picbe-2025-0156 | Journal eISSN: 2558-9652
Language: English
Page range: 2003 - 2013
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Related subjects:
© 2025 Anastasia Cosma, Luminița Stancu Broasca, Gina Cristina Dimian, Mihaela Maftei, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.