The Role of Hedonic Motivation in Online Clothing Purchase Decisions
Authors
David-Florin Ciocodeică
Bucharest University of Economic Studies, Bucharest, Romania
Iustinian Barghier
barghieriustinian23@stud.ase.ro
Bucharest University of Economic Studies, Bucharest, Romania
Horia Mihălcescu
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0079 | Journal eISSN: 2558-9652
Language: English
Page range: 1004 - 1012
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
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© 2025 David-Florin Ciocodeică, Iustinian Barghier, Horia Mihălcescu, Florina Botezatu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.