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The Role of Hedonic Motivation in Online Clothing Purchase Decisions Cover

The Role of Hedonic Motivation in Online Clothing Purchase Decisions

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By: David-Florin Ciocodeică,  Iustinian Barghier,  Horia Mihălcescu and  Florina Botezatu  
Open Access
|Jul 2025

Authors

David-Florin Ciocodeică

david.ciocodeica@mk.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Iustinian Barghier

barghieriustinian23@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Horia Mihălcescu

horia.mihalcescu@mk.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Florina Botezatu

botezatuflor@gmail.com

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0079 | Journal eISSN: 2558-9652
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Language: English
Page range: 1004 - 1012
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
hedonic motivation,
behavior,
emotional factors,
e-commerce,
engaging
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 David-Florin Ciocodeică, Iustinian Barghier, Horia Mihălcescu, Florina Botezatu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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