Have a personal or library account? Click to login
The Impact of Social Media on Hedonic and Impulsive Purchases in the Romanian Clothing Industry Cover

The Impact of Social Media on Hedonic and Impulsive Purchases in the Romanian Clothing Industry

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By: David-Florin Ciocodeică,  Iustinian Barghier and  Horia Mihălcescu  
Open Access
|Jul 2025

Authors

David-Florin Ciocodeică

david.ciocodeica@mk.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Iustinian Barghier

barghieriustinian23@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Horia Mihălcescu

horia.mihalcescu@mk.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0078 | Journal eISSN: 2558-9652
Journal RSS Feed
Language: English
Page range: 995 - 1003
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
social media,
impact,
hedonic,
impulsive,
price reduction,
discount campaigns
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 David-Florin Ciocodeică, Iustinian Barghier, Horia Mihălcescu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 19 (2025): Issue 1 (July 2025)Next article