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Performance Analysis of Data Balancing Methods for Churn Prediction

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By:
Open Access
|Jul 2025

Authors

Yanka Aleksandrova

yalexandrova@ue-varna.bg

University of Economics-Varna, Bulgaria

Desislava Koleva

desi_koleva@ue-varna.bg

University of Economics-Varna, Bulgaria
DOI: https://doi.org/10.2478/picbe-2025-0074 | Journal eISSN: 2558-9652
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Language: English
Page range: 944 - 957
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
churn prediction,
machine learning,
data balancing techniques,
SMOTE,
SMOTEENN,
ensemble machine learning
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Yanka Aleksandrova, Desislava Koleva, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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