Abstract
Information technology has massively transformed the world of business over the past fifty years - first individual functional areas within companies (“first wave”), later increasingly also cross-divisional value-added processes and trade (“second wave”), advent of the internet and the World Wide Web marked a transformative shift in how information is accessed, shared, and distributed (“third wave”), mobile computing and smartphone (“fourth wave”) and cloud computing that has emerged as a paradigm for delivering computing resources and services over the internet on-demand, providing scalability, flexibility, and cost-effectiveness (“fifth wave”).
This paper investigates the transformative impact of cloud systems on increasing organizational performance through innovative business models in the age of digitalization. By employing a mixed methods approach, the study integrates qualitative and quantitative techniques to provide a comprehensive understanding of the research phenomenon.