Have a personal or library account? Click to login
The Role of AI in Content Development among Romanian Small Businesses Cover

The Role of AI in Content Development among Romanian Small Businesses

Open Access
|Jul 2024

References

  1. Alqurashi, D.R., Alkhaffaf, M., Daoud, M.K., Al-Gasawneh, J.A., Alghizzaw, M. (2023). Exploring the Impact of Artificial Intelligence in Personalized Content Marketing: A Contemporary Digital Marketing. Migration Letters, Vol.20, No: S8, 548-560.
  2. Arango, L., Singaraju, S.P., Niininen, O. (2023). Consumer Responses to AI-Generated Charitable Giving Ads. Journal of Advertising, 1–18.
  3. Bettoni, A., Matteri, D., Montini, E., Gladysz, B., Carpanzano, E. (2021). An AI adoption model for SMEs: a conceptual framework. IFAC-Papers On Line, Vol. 54, Issue 1, 702-708.
  4. Campbell, C., Sands, S., Ferraro, C., Tsao, H.Y. J., Mavrommatis, A. (2020). From data to action: How marketers can leverage AI. Business Horizons, Vol.63, Issue 2, 227–243.
  5. Content Marketing Institute. What is Content Marketing? Retrived from https://contentmarketinginstitute.com/what-is-content-marketing/
  6. Dumitriu, D., Popescu, M.A.M. (2020). Artificial Intelligence Solutions for Digital Marketing. Procedia Manufacturing, Vol. 46, 630-636.
  7. Elia, G., Margherita, A., Passiante, G. (2020). Digital Entrepreneurship Ecosystem: How Digital Technologies and Collective Intelligence Are Reshaping the Entrepreneurial Process. Technological Forecasting and Social Change, 150, 119791.
  8. Enholm, I.M., Papagiannidis, E., Mikalef, P., Krogstie, J. (2022). Artificial Intelligence and Business Value: a Literature Review. Inf Syst Front, Vol. 24, 1709–1734.
  9. European Commision (2023b). Digital Decade Country Report – Romania. Retrieved from https://digital-strategy.ec.europa.eu/en/library/country-reports-digital-decade-report-2023.
  10. European Commission (2023a). Digitalisation of SMEs in Romania. Retrieved from https://www.eib.org/attachments/lucalli/20230198_digitalisation_of_smes_in_romania_en.pdf.
  11. European Economic and Social Committee (2021). Boosting the use of Artificial Intelligence in Europe’s micro, small and medium-sized Enterprises Study. Retrieved from https://www.eesc.europa.eu/sites/default/files/files/qe-02-21-953-en-n.pdf.
  12. Giuggioli, G., Pellegrini, M.M. (2023). Artificial intelligence as an enabler for entrepreneurs: a systematic literature review and an agenda for future research. International Journal of Entrepreneurial Behavior & Research, Vol. 29 No. 4, 816-837.
  13. Intuit QuickBooks (2023). AI Survey: Small businesses are embracing artificial intelligence. Retrieved from https://quickbooks.intuit.com/r/small-business-data/ai-survey-2023/.
  14. Kraus, M., Feuerriegel, S., Oztekin, A. (2020). Deep learning in business analytics and operations research: models, applications and managerial implications. European Journal of Operational Research, Vol. 281 No. 3, 628-641.
  15. Letheren, K., Russell-Bennett, R., Whittaker, L. (2020). Black, white or grey magic? Our future with artificial intelligence. Journal of Marketing Management, 36(3–4), 216–232.
  16. Noor, F. (2020). AI in Photography: Scrutinizing Implementation of Super-Resolution Techniques in Photo-Editors. International Conference on Image and Vision Computing New Zealand. IVCNZ. Retrieved from https://ieeexplore.ieee.org/abstract/document/9290737?casa_token=_bF7r3Gs2R4AAAAA:szueIeZFcIrKYStmvRm5r4_ZiyzqJPMLSDf6Y8GqBEA3rPSwtDTrJyEDZa0P-TkuHII1-mZIsj2a7A.
  17. Ogrean, C., Herciu, M. (2021). Romania’s SMEs on the Way to EU’s Twin Transition to Digitalization and Sustainability. Studies in Business and Economics, no. 16(2)/2021, 282-295.
  18. Pulizzi, J., Barrett, N. (2009). Get Content, Get Customers. McGraw Hill, 2009.
  19. Rodgers, S. (2021). Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising. Journal of Advertising, 50(1), 1–10.
  20. Scuotto, V., Nicotra, M., Giudice, M., Krueger, N., Gregori, G.L (2021). A microfoundational perspective on SMEs’ growth in the digital transformation era. Journal of Business Research, Vol. 129, 382-392.
  21. Simonsen, H.K. (2022). AI Text Generators and Text Producers. International Conference on Advanced Learning Technologies (ICALT). Retrieved from https://ieeexplore.ieee.org/abstract/document/9853785/authors#authors.
  22. Somosi, Z. (2022). The Role of Artificial Intelligence in Content Creation and Checking Its Effectiveness in the Google Ads Advertising System. The Annals of the University of Oradea. Economic Sciences, 31(volume 31), 259–270.
  23. Spanos, M. (2021). Brand storytelling in the age of artificial intelligence. Journal of Brand Strategy, 10(1), 6–13.
  24. Statista (2024), Value added by small and medium-sized enterprises (SMEs) in Romania from 2008 to 2022, by size, Retrieved from https://www.statista.com/statistics/937786/value-added-by-smes-in-romania/.
Language: English
Page range: 2353 - 2364
Published on: Jul 3, 2024
Published by: The Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year

© 2024 Adriana Tulbure, Anca Popescu, Nicoleta Andreea NeacȘu, published by The Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.